En una
nueva luz
gradiente
Conocemos la Marca
Conocemos como… Refrescan elementos clave de su identidad de marca para celebrar a la comunidad global de creadores en Instagram. Crearon una tipografía personalizada, actualizaron su degradado y paleta de colores, y refinaron su enfoque en el diseño y la disposición.
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Olordenuez
Agencia de diseño web
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Una tipografía personalizada creada para un alcance global
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Explorar gradiente
Explorar diseño
Made from light
Our gradient is reimagined. The blending and
balance of projected colored light illuminates the
way forward to a new dimension.
Always in motion
What started as a static, polaroid rainbow is now a
living array of color that can guide and play.
Responding to its context, it invites interaction.
Built to live on and off the app, the gradient is
dynamic, able to shift in composition and color
balance in a 2D or 3D space.
Used with purpose
The gradient is a guiding light towards exploration
and discovery — igniting curiosity on the app in
Story rings and the icon, and in our
communication, as the backbone of our color
palette.
The gradient is created from our vibrant 5-color
palette. Our colors are dynamic, shifting composition
and balance in a 3D space. It brings our colors to
life, allowing them to shift in composition and balance
through the use of light.
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